About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
About the Role
We are seeking a strategic, commercially minded and highly collaborative Head of Brand to lead the development and execution of brand strategy across a portfolio of premium beauty brands. The role is responsible for driving sustainable brand growth through compelling consumer-first storytelling, integrated campaign activation and successful product launches. Working cross[1]functionally with Product Development, Creative, Digital, CRM, Social, PR, Commercial and Retail teams, the Head of Brand will ensure all activity strengthens brand equity, delivers commercial objectives and creates exceptional consumer experiences.
The successful candidate will combine strategic vision with operational excellence, balancing long-term brand building with the delivery of best-in-class campaigns, launches and category growth initiatives.
Key Responsibilities
Brand Strategy & Growth
- Lead the development and execution of annual brand strategies and commercial plans aligned to business objectives.
- Contribute to longer-term brand growth plans and strategic roadmaps.
- Translate consumer, market and commercial insights into actionable brand priorities.
- Identify opportunities to accelerate growth through innovation, category expansion and brand development initiatives.
- Drive brand distinctiveness and differentiation, ensuring all activity contributes to long-term brand equity.
- Establish clear KPIs and measurement frameworks to evaluate brand effectiveness and return on investment
Brand Leadership & Guardianship
- Act as the guardian of brand identity, positioning, visual expression and tone of voice.
- Ensure consistency and excellence across all consumer touchpoints, including retail, e-commerce, social, CRM, PR and trade communications.
- Maintain and evolve brand guidelines in line with business objectives and consumer expectations.
- Champion compelling storytelling that reinforces brand positioning and drives engagement.
- Ensure all consumer-facing content is aligned with brand strategy and commercial priorities.
Campaign Development & Execution
- Lead the development and delivery of integrated brand campaigns across all channels.
- Oversee campaign planning from initial brief through to execution and performance review.
- Partner closely with Creative, Content and Marketing teams to deliver impactful consumer experiences.
- Ensure campaigns are delivered on time, within budget and against agreed objectives.
- Continually review performance and optimise future activity through insight-led decision making.
- Champion a consumer-centric approach to campaign development, balancing creativity with commercial effectiveness.
Innovative & Launch Excellence
- Partner with Product Development teams to shape and bring innovation pipelines to market.
- Lead the brand go-to-market process for new product launches and key commercial initiatives.
- Develop compelling product propositions, launch narratives and activation plans.
- Ensure launches are supported by integrated marketing plans across all relevant channels.
- Represent the consumer and brand perspective throughout the product development journey.
- Work collaboratively with cross-functional teams to maximise launch impact and commercial success.
Commercial Performance
- Monitor brand, category and campaign performance, identifying opportunities and areas for improvement.
- Leverage consumer, competitor and market insights to inform brand decisions.
- Manage marketing budgets effectively, ensuring investment supports business priorities and delivers measurable results.
- Partner with Commercial and Finance teams to support growth plans, forecasting and business reviews.
- Develop recommendations and action plans based on performance analysis and emerging market opportunities.
Cross-Functional Leadership
- Act as the central brand lead across multiple functions and stakeholders.
- Build strong relationships across Product Development, Commercial, Retail, Digital, CRM, PR, Social, Operations and Finance.
- Lead and influence cross-functional project teams to deliver strategic priorities.
- Manage agency and external partner relationships where applicable.
- Represent the brands within key business planning forums and leadership discussions.
- Foster a collaborative, agile and high-performing way of working across the organization.
Skills & Experience
Essential
- Significant experience in brand marketing within beauty, wellness, premium consumer
goods or a related category.
- Proven success developing and delivering integrated marketing campaigns.
- Strong understanding of brand strategy, positioning and brand-building principles.
- Experience developing and executing annual brand plans.
- Demonstrated commercial awareness and budget management experience.
- Experience launching new products and bringing innovation to market.
- Strong analytical skills with the ability to turn insight into action.
- Exceptional stakeholder management, communication and presentation skills.
- Ability to manage multiple priorities and complex projects within a fast-paced environment.
Desirable
- Experience working across multiple brands or categories.
- Experience within premium, prestige or luxury brands.
- Experience working across both direct-to-consumer and retail channels.
- International market experience.
- Experience managing external agencies and strategic partners.
What’s in it for me?
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Know someone who would be perfect for THG? Refer them and get up to 1000EUR when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.