About Us:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
Specialist CRM Campaigns – Sale & Promotions - (7-month fixed term contract)
Tommy Hilfiger and Calvin Klein
The Position
As CRM Campaign Specialist – Sale & Promotions, you lead the CRM execution of Sale & Promotional campaigns across Ecom, Retail and Outlet channels. You act as the key CRM point of contact for commercial stakeholders, translating the Sale & Promotions strategy into relevant, segmented and personalized communications across email and mobile channels.
You own CRM campaign delivery from briefing through launch and reporting, coordinating timelines, content, audiences, approvals, translations, details per market and end-to-end execution. Sale & Promotions is a fast-paced environment where priorities can change quickly, requiring strong project management, commercial awareness and exceptional attention to detail.
Working closely with the wider CRM Campaign Operations team and the Brand teams, you ensure commercial priorities are translated into the right message, for the right audience, in the right market and at the right moment. You use consumer insights and campaign performance to advise stakeholders and continuously improve the effectiveness of our CRM communications.
Main Responsibilities:
- Roll out the CRM Sale & Promotions calendar, translating commercial priorities into CRM campaigns across Ecom, Retail and Outlet.
- Act as the key CRM point of contact for Sale & Promotions stakeholders, advising on messaging, audiences, timing, channel and market execution.
- Own campaigns end-to-end, coordinating briefing, content, segmentation, approvals, QA, scheduling, launch and post-campaign reporting.
- Manage multiple campaigns and changing commercial priorities simultaneously, ensuring deadlines and quality standards are consistently met.
- Drive stakeholder alignment, proactively identifying missing information, dependencies, risks and decisions required for successful campaign delivery.
- Use CRM performance and consumer insights to identify opportunities for segmentation, personalization and optimization, driving engagement, conversion and consumer lifetime value.
- Own and continuously improve campaign planning and ways of working, including the CRM marketing calendar, briefing processes, timelines and stakeholder communication.
- Keep stakeholders aligned on campaign deliverables, providing clear and regular updates on timelines, requirements, risks and dependencies.
- Work closely with CRM Campaign Operations colleagues and technical partners to ensure audiences, automations and campaign builds are executed accurately and efficiently.
- Build, maintain and troubleshoot campaigns in Salesforce Marketing Cloud, including Email Studio, Automation Studio and Journey Builder.
Requirements:
- 3–5 years of relevant hands-on experience in CRM, digital marketing or campaign management within a B2C/commercial environment.
- Strong project management skills, with the ability to coordinate multiple campaigns, stakeholders, markets and deadlines simultaneously.
- Strong commercial awareness and the ability to translate business priorities into effective CRM communications.
- Proactive and solution-oriented, with the confidence to advise stakeholders, challenge requests where appropriate and recommend alternative approaches.
- Strong attention to detail and a high sense of accountability for execution quality.
- Hands-on experience with Salesforce Marketing Cloud is required, particularly Email Studio, Automation Studio and/or Journey Builder. Salesforce Marketing Cloud certifications are a plus.
- Working knowledge of SQL, with the ability to understand audience and segmentation logic and validate or troubleshoot queries together with technical CRM specialists.
- Working knowledge of HTML and email development, sufficient to understand email structures and identify or troubleshoot common issues.
- Comfortable working in a fast-paced commercial environment where priorities and requirements can change quickly.
- Experience working across multiple markets and/or in a multilingual environment is a plus.
- Fluent in English; additional European languages are a plus.
- Affinity with Tommy Hilfiger, Calvin Klein and the fashion industry is a plus.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.